Remembering the Mission…..To Serve Those Who Serve

Several years ago, I established mortgage banking offices in two military communities. At the same time I established the offices, I began to gather together a team – Team Thaxton. Everyone knew mission – as the team was formed and as new members were added – we were to “serve those who serve”.

Of course, we could never forgot our mission, we sit before military clients every day. But I believe the passion began to fade and dim as our business grew tougher. We recited the creed, put it on posters in our offices, and even stamped it on our business cards. But the truth was (and is) our industry is a tough one – and it is extremely hard to focus on the “heart” while the “head” had to be so totally engaged in the process.

We needed a revival of our heart. I believe that is what the “Boot Campaign” did for us. It revived our hearts. From the first moment I heard about it, I knew. This was not just something my team would “like” to become involved in – this was something that they would become PASSIONATE about! Because at the core of who they are – their heart – they want to serve those men and women of the United States military. I have watched this team over the last few years, from my loan assistants and junior processors, to the underwriter, closer and funders, to the owner of the company. Their HEARTS center on service.

We bought the boots, had the shirts made, and many of the team drove for two hours for a photography session where we could be together, have some fun and reconnect on our mission – to serve those who serve. I hope you not only enjoy the video of the “Suits in Boots” but that you also remember YOUR mission – whatever it is. And if that mission has dimmed for whatever reason- seek a revival of your heart today. Believe me – its worth it.

No matter what you read in the press, the majority of those of us remaining in the mortgage business are doing business the way we have always done business – with honesty, integrity, and a heart for serving.

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6 Responses to “Remembering the Mission…..To Serve Those Who Serve”


  1. 1 Boot Girl Sherri April 16, 2011 at 10:11 pm

    I cried when I watched your video, girls! Our vision for the Boot Campaign was to organically inspire others to do the same. “Get YOUR boots on”

    Watching you join our campaign was almost surreal. I must have watched this 6 times and I have sent it to ALL the original Boot Girls who helped me start this campaign

    We’re proud to have Team Thaxton join the BOOT GIRLS!

    Send us your names and we’ll shout out to all of you on FB

    • 2 Louise Thaxton April 17, 2011 at 1:58 pm

      Sherri – your RESPONSE means the world to our team! Thanks for inspiring us on this mission! The names of the members of Team Thaxton are
      (pictured)
      Mona Westbrook, Traci Watson, and Cindy Leger with the Leesville, LA team
      Sherri Roach, Leti Ichmat and Ginger Cook with the Bossier City, LA team
      Rolanda Knight, Janice House, Kelli Maggio and Dee Boyt with the Shreveport, LA team.
      Kathy Warmack – Many, LA team

      Not pictured but a part of Team Thaxton (and have their boots on!):

      Kim Guillory and Michael Castrogovannie – Baton Rouge, LA
      Kittee Stewart – Panama City, FL
      Susan Haney – Tucson, AZ

  2. 3 Cindy Leger April 16, 2011 at 11:31 pm

    First I would like to say thank you to our service members for your service to our country and putting your life on the line everyday for me. Second I would like to say thank you to the Boot Girls for your vision of the boot campaign. Third I would like to say thank you to Louise for the passion that you have for our service members. Thank you Louise for including TEAM THAXTON in “REMEMBERING THE MISSION…TO SERVE THOSE WHO SERVE”. Come on everybody “GET YOUR BOOTS ON!”

  3. 4 April Palacios (LUVMYCBJCP) April 18, 2011 at 1:42 pm

    Louise,

    This is truly amazing!!!! My heart and soul can definitely feel the touch from your reaching out. My husband spent 8 years in the navy and recently recvd his honorable discharge. He served 5 tours to Iraq and Kuwait, and a few other tours to other countries. It always warms the heart to know that they are appreciated by others as well as their own families. I have several members of our military family that I pray for each and every day. Watching each of them come and go, one after another in their rotations. Thank you sooo much for sharing!!! I will pass this on with your permission and def buy me a pair of “give back boots”

    – APRIL PALACIOS- PROUD WIFE OF CM2 PALACIOS OF THE UNITED STATES NAVY DOS: 08/02/2002 – 11/16/2010

    When my husband first decided to join the Navy, we had a tough decision to make, i wanted to serve in the USAF and he wanted to serve USN. after considering all the possibilities for our future at hand, 17 adn 18 years old, we made the decision that he needed me to be home, to support his efforts while he was gone, he wouldnt have been able to focus thinking of me in the same situation. He was enrolled in the DEP prorgam (delayed entry program) awaiting his turn to be sent to boot camp. while in this program we met every weekened with our recruiter and other memebers of the DEP. i of course was the only girlfriend attending along his side lol at the time i didnt care. i wanted to be there every step of the way. as they did their march around the parking lot i joined, as they chanted their creed i recited as well. a few may have thought i was crazy but it was an experience for me, to see into the life my soon to be husband was anticipating. I was named the “mom” of the DEP group lol they presented me with an award, flowers and balloons at lunch one day for being so supportive to each of them… I loved every min of it. I may not have joined the military but i definately served my husband each and every day he served our great united states. I am very happy he is now home safe and sound each night and proud to know he served for each of us! 🙂

    Thank you Louise, and your team!! i am sure there are serveral more stories out there with proud, appreciating families that would love what you guys are doing!! 🙂

    I will purchase a pair and wear them proudly each friday!! 🙂 Sunny would love this!

  4. 5 Louise Thaxton April 18, 2011 at 1:50 pm

    April – what an AMAZING STORY! Wow – I will definitely FEATURE you in one of my blogs! You are one of those incredible women who serve those who serve!

  5. 6 dawnpemberton April 19, 2011 at 3:42 pm

    I posted the Fairway challenge today on my Facebook & Twitter pages and ordered my own pair of USMC style boots! 1100 Fairway boots in 2011 – with a group picture at our annual meeting in June! What a fantastic way to give back to the troops! I LOVE the Boot Campaign!


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